Jasmine Stroman is a marketing professional specializing in content strategy, creation, and social media. Jasmine is a graduate of SUNY New Paltz and has 3+ years of professional marketing experience consisting of blogging, social media management, e-mail campaign creation, research and data analysis.
Highlights of Professional Experience
Marketing Manager – Sodexo [January 2017-Present]
Overseeing merchandising, promotions and communications as it relates to food programs at Ramapo College of New Jersey. Managing client communication, resident and retail dining promotions, student satisfaction and food preference surveys. Working closely with the dining operations team to assess effectiveness of marketing campaigns and strategies. Managing the social media accounts and website for Ramapo Dining Services.
Marketing Assistant – The Culinary Institute of America [August 2014 – December 2016]
Leveraging online marketing channels, including email marketing and social media channels to increase inquiries as part of the sales funnel for the college.
Social Media Marketing: Impact Social Media channels to increase social following and traffic to company website. Managing the CIA’s Facebook page, including news research and oversight of content creation. Managing the CIA’s Tumblr account, increasing Tumblr followers by 20% in first two months, as well as achieving over 10 times higher page views per month from Tumblr to company website compared to previous year. Launching and managing the CIA’s Snapchat account. Gaining 2,000+ followers in the first 2 months. Managing budget for social advertising and paid engagement. Managing the CIA’s paid social advertising and increasing social inquiries to the sales funnel.
Content Marketing: Creating engaging text, image and video content for the CIA’s website, blog, and social media accounts. Evaluating content’s success and making recommendations. Coordinating with the marketing and creative team to stay on track with deadlines. Writing relevant content for the CIA’s blog.
Email and Web Marketing: Creating, sending, and tracking mass e-mail communications to prospective students. Promoting events and special incentives to target audiences. Planning and launching new online outreach to increase leads. Creating and updating websites for target audiences, incorporating SEO and social media links. Tracking web page success via Google Analytics and adjusting strategies accordingly.
Research and Data Analysis: Tracking and evaluating social media posts and online advertising, making recommendations based on ad success. Investigating competitors and compiling reports. Researching target audience to compile Customer Journey Mapping.
Education & Skills
Bachelor of Arts in Communication with a Concentration in Media Management – State University of New York in New Paltz
PC Software: Microsoft Office Suite – Word, Excel, PowerPoint, Outlook, Access / Novell GroupWise / HP MediaBin
Marketing Tools: ExactTarget: Salesforce Marketing Cloud / Real Magnet: Email & Marketing Automation / CRM – Datatel Recruiter / Google Analytics / OnlyWire / WordPress / Hootesuite / Hubspot / Trello / Active Campaign
Social Media Channels Experience: Facebook / Twitter / YouTube / Instagram / Tumblr / LinkedIn / Snapchat